An example of the in-store light boxes I have designed.
I’ve curated a selection of print work that highlights the breadth and versatility of my design experience. From large-scale executions like bus vinyl wraps and storefront billboards to more intimate formats such as postcards, brochures, and illustrated books—each piece reflects my ability to adapt visual storytelling across a wide range of physical touch points. This collection showcases not just scale and precision, but a strong grasp of brand, layout, and the tactile power of thoughtful print design.
BUILD A BOUQUET
"Build A Bouquet" was an activation piece for the Lounge Valentine's Collection, offering customers the chance to purchase bouquets made from thong roses.
I was responsible for creating the branding for the pop-up space, logo lock-up, active billboards, promotional materials, signage, CRM marketing, sticker designs, wrapping designs, and all follow-up content creation.
IN - STORE
I played a key role in supporting Lounge’s evolution from a digital-first e-commerce brand to a premium physical retail presence.
As part of the design team, I focused on creating high-end, purpose-driven packaging and in-store assets that elevate the customer experience and embody the brand’s evolving identity. This encompassed everything from luxury shopping bags and product packaging to event A-boards, lightbox visuals, and environmental graphics across our UK locations and the new store in Germany.
Below are a few mock-ups I developed, alongside examples of how they were brought to life in-store at the Lounge desk—helping to create a tactile, immersive brand experience.
NURTURE BOOK
The Nurture Campaign marked a significant milestone for Lounge—our first-ever functionality-focused product designed specifically for breastfeeding women who still want to feel confident and stylish.
As lead designer for the collection’s branding, I was chosen for my background in both design and illustration, allowing me to merge practical design thinking with a more emotive, artistic touch. I developed a clean, lowercase logo lock-up using Lounge’s primary typeface, paired with delicate, hand-drawn illustrations that highlighted the thoughtful details and functionality of the Nurture pieces. The branding was intentionally soft, modern, and supportive—reflecting the strength and sensitivity of new motherhood.
Following the launch, we extended the campaign with a heartfelt creative piece: a children’s book gifted to influencer mums to read to their newborns. I was responsible for designing and illustrating the entire book—from concept and visual style to the final artwork—bringing a personal, meaningful layer to the campaign and further connecting with our audience in an authentic way.
GUIDE CYCLING
Guide Clothing is an independent cycling apparel brand that approached me to lead a full rebrand and develop a refreshed visual identity. The goal was to create a clean, modern look that resonated with their target audience: style-conscious male cyclists aged 20–40 who value both performance and aesthetics.
I was responsible for shaping the new brand direction—from designing the updated logo and brand elements to creating an entire range of apparel, including caps, hoodies, t-shirts, and socks. The design approach focused on minimalism with subtle nods to cycling culture—ensuring the pieces felt wearable on and off the bike, while still honoring the lifestyle and passion behind the sport.
Through refined typography, understated graphics, and thoughtful garment design, we created a cohesive brand that feels both functional and fashion-forward—positioning Guide Clothing to connect more meaningfully with its audience.
