EVERYDAY COLLECTION
The Everyday Collection was designed to be just that—your go-to underwear for everyday wear. With inclusive tones and versatile silhouettes, the collection was created to suit every woman, for every occasion.
From a design standpoint, the branding needed to reflect the simplicity and practicality of the product itself. The creative direction embraced intentional minimalism—allowing the clean lines, quality craftsmanship, and functionality of each piece to speak for themselves. My approach to art direction focused on capturing the subtle details: showcasing fabric textures, fit, and comfort through refined, honest imagery that emphasised wearability without compromising on style.
DEC 22, Los Angeles
Branding; Bethany Mulchinock | Video Editing; Mia Ruddy
Following through on the collection’s core message, each social asset and CRM marketing piece was designed with functionality in mind. I used clean, minimal layouts paired with simple annotations to highlight each product’s key features—breaking down the benefits in a way that was both informative and visually digestible. This approach not only mirrored the simplicity of the collection but also helped educate customers on the functionality and fit of each piece, reinforcing trust and driving engagement across digital touchpoints.
