FEEL YOUR BREAST
"Feel Your Breast" is Lounge’s annual global charity campaign, created to raise awareness around breast health and empower people—of all genders—to understand their bodies before it’s too late.
I’ve had the privilege of contributing to the past three campaigns, using design each year as a powerful tool to amplify our message, spark conversations about breast cancer, and help raise vital funds for the cause.
For the most recent campaign, I took on the role of lead designer, working closely with an incredible creative team. Building on the existing visual identity, we evolved the branding with bold, graphic-led visuals and playful, abstract silhouettes—striking a careful balance between emotional depth and an uplifting, hopeful tone.
JULY 24 London
Branding; Bethany Mulchinock & Rhiannon Marsh | Video Editing; Mia Ruddy
We paired this with messaging that felt conversational and relatable to our audience of young women—making the campaign more accessible, emotionally resonant, and genuinely engaging. Every design decision was rooted in creating connection, ensuring that tone and visuals worked hand in hand to empower, educate, and inspire meaningful action.
As part of Lounge’s annual Boob Box campaign—a touring university activation designed to spark real conversations and connect directly with our core audience—I contributed across both physical and digital touch points, helping to create a cohesive and impactful brand experience.
Alongside the pop-up experience, I designed a suite of branded assets—including large-scale postcards, leaflets, and printed collateral for in-store displays, online orders, and the activation space itself.
Each piece was carefully crafted to ensure visual consistency across all touchpoints, reinforce key campaign messaging, and elevate the customer journey—from initial engagement to post-purchase experience.
