As Senior Graphic Designer at Morrison, a contemporary Australian fashion label based in Fremantle, Perth, I played a key role in shaping the brand's visual identity across design, marketing, and e-commerce. Working closely with the wider team, I created engaging brand experiences that aligned with Morrison's premium aesthetic and sustainable values.

My responsibilities included campaign design, social media content, paid advertising, video editing, email design, lookbook creation, and digital marketing assets. I developed weekly email campaigns in Figma and produced creative content that supported both brand awareness and commercial objectives.

Alongside content creation, I designed and built Morrison's Shopify homepage on a weekly basis, ensuring a seamless customer experience while showcasing new collections, campaigns, and seasonal launches. The following work highlights my contribution across branding, e-commerce, digital marketing, and visual storytelling.